Blue Sky Factory acquires nTarget
E-mail marketing services firm Blue Sky Factory has acquired nTarget, a Charlotte, NC-based e-mail marketing firm in an…
Dell’s Davinci renames itself Enfatico
WPP’s Project Da Vinci, the global marketing services firm being built up for Dell Inc. has renamed itself…
Current events reign as popular spam messaging
Most spam messages last month played on consumers’ economic fears or concern for victims of disasters abroad, according…
Images not always rendering in consumer inboxes: EEC
Image blocking in e-mail servers is a common practice at the ISP level, including Microsoft’s MSN Hotmail and…
Jay-Z’s Rocawear pumps up a new mobile campaign
Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division…
Paul Gunning takes over as DDB CEO for digital
Paul Gunning has been promoted to CEO of the global digital network for Tribal DDB Worldwide. He will…
AOTA attendees balance service, privacy
As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are…
Travel marketers find social media just peachy
As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to…
MySpace confronts spammers: AOTA Keynote
Spamming is a huge issue online, and as soon as a new technology comes in to block it,…
AOTA conference explores safety online through education
This week’s AOTA conference was a meeting of minds for online marketers who specialize in security and online…