AOTA cocktail party
After a long day of talking about consumer trust and security, the AOTA cocktail had people loosening up.…
AOTA focuses on trust on heels of EEC trust breach
The Authentication and Online Trust Association is hosting their annual forum in Seattle today. Many of the sessions…
Mind Drivers, 3Com and MarketTools forge new e-mail partnerships
Three new e-mail marketing partnerships have been forged in the past week. Mind Drivers, a business development organization…
Mobile coupons target East Village ice cream fans
Ice Cream chain Cold Stone Creamery has teamed up with mobile marketing company 8coupons.com for a mobile couponing…
Booksellers invest in digital
Borders and Barnes & Noble both launched new digital strategies last week as each tries to take on…
Dollar Rent a Car partners with Responsys
Dollar Thrifty Automotive Group Inc. has selected Responsys as its e-mail marketing service provider in a move to…
Spammers are going green
Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green…
Goodmail taps Epsilon manager Jordan Cohen as senior director
E-mail services firm Goodmail Systems has hired Jordan Cohen, former Epsilon manager, to fill the role of senior…
Yahoo files lawsuit against alleged lottery spammers
Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages…
Retailers aim low with price messaging
As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their…