Men’s Health ads find synergy with text messaging
Lifestyle magazine Men’s Health is making print ads interactive with a new campaign that integrates print ads and…
Delivering e-mail results
Q: Authentication plays a key role in e-mail deliverability. What is the landscape of authentication today? A: Authentication…
Napster opens e-commerce shop
Subscription music service Napster has opened up a new MP3 store at www.napster.com/store. Download sales in the US…
Overstock cuts its NY affiliates due to tax law
In response to New York’s recently enacted “Amazon tax” law for e-commerce firms operating within the state, discount…
Silverpop uses London office to expand internationally
E-mail marketing firm Silverpop is expanding its business internationally into the European and Asian markets. The ESP’s London…
Microsoft expands ad offerings and offers cash back in search
Microsoft has upped its ante in the advertising space with a few new offerings. This week the software…
Return Path enters Australia with new partner
E-mail services firm Return Path has a new partner in Australia. Eservices Communications Pty Ltd, an Australian digital…
Consumer control, concern over spam headline new Habeas report
Despite growth in various Web 2.0 channels, consumers still prefer e-mail as a primary method of communications, according…
WPP hires Torrence Boone as CEO for Dell’s Da Vinci
WPP has named Torrence Boone as CEO of Project Da Vinci, the new global agency formed by WPP…
Bud Light extends “Dude” campaign to mobile phones
Anheuser-Busch is extending its “Dude” campaign for its Bud Light brand to the mobile space. The campaign, created…