Honda, Nissan both launch integrated campaigns
Honda and Nissan have each launched new integrated advertising campaigns in the past week to promote new vehicles.…
Spam law affects affiliates
The Federal Trade Commission’s new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers…
Goodmail hires Peter Horan as CEO
Goodmail Systems has hired Peter Horan, former IAC Media and Advertising CEO, as its new CEO. Horan comes…
E-mail is key for b-to-b marketers in UK: Newsweaver survey
As more American ESPs have been taking on clients and opening offices in the UK — for example,…
Quaker Oats partners with DDB Chicago
The Quaker Oats Company is consolidating all of its U.S. digital marketing and Tribal DDB will be at…
Google and Yahoo aim to increase online security
Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google…
Constant Contact sees 78% customer increase in Q1 2008
Constant Contact reported total revenue of $18.2 million for the quarter that ended March 31, an increase of…
Mobile text contest works for Atlanta-area radio station
Atlanta’s WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through…
FTC updates CAN-SPAM
The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to…
Intel looks to social platform
In its largest online push to date, Intel aims to shed light on the technology inside computers and…