Mobile advertising engaging consumers: Limbo
Brand recall for mobile advertising is up 20% for the first quarter of 2008, according to a new…
Consumers reporting legitimate e-mail as spam: Q Interactive
Fifty-six percent of consumers consider marketing messages from known senders to be spam if the message is “just…
Dell’s Project Da Vinci agency hires new staff
Project Da Vinci, Dell’s global agency formed last December through an exclusive $4.5 billion partnership with WPP in…
National Lampoon debuts comedy e-mail program
Comedy brand National Lampoon Inc. is targeting consumers via e-mail with the launch of a new “Joke of…
Shoes.com steps up its site with consumer Q&As
Online footwear retailer Shoes.com, a subsidiary of Brown Shoe, is revamping its Web site as part of an…
Final Four info at heart of Yahoo, Jaguar campaign
Yahoo, along with carmaker Jaguar North America, is bringing consumers mobile content about men’s college basketball. The mobile…
Digital signage and ads are growing and improving
As consumer life gets more digital everyday, so do the stores we shop in. Digital signage is making…
Online lingerie store YumDrop partners with PowerReviews for reviews
Lingerie retailer YumDrop has selected social commerce services firm PowerReviews to power customer reviews on its e-commerce site.…
NY bill threatens online ads
Microsoft, Google and AOL are getting ready to meet with New York assemblyman Richard Brodsky, a Democrat from…
ExactTarget and Return Path take e-mail on tour
E-mail firms are taking e-mail on the road to educate marketing professionals across the country about the channel.…