Toys ‘R’ Us launches Halloween effort with UNICEF
Retailer Toys “R” Us is asking “kids to help kids” in a Halloween campaign created with UNICEF. The…
Monster.com debuts ‘Monster Success Stories’ campaign
Monster.com launched an online marketing campaign September 15 that showcases the success stories of its users. The campaign…
Marketers ‘check in’ for social sales
A “check-in” through social media sends up a sort of social-status fl are alerting your friends and any…
Marketers tap into bids
Government work can provide b-to-b marketers the opportunity for big contracts with some careful planning. However, marketing to…
Forest Service, Ad Council launch integrated ‘Smokey Bear’ campaign
The US Forest Service and the nonprofit National Association of State Foresters (NASF) have partnered with The Ad…
AT&T to test transparent Internet banner ads this month
AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is…
Saab campaign returns brand to Swedish roots
Saab Cars North America launched an integrated marketing campaign last week to promote its line of cars…
Inbox Insider: A lot has changed in e-mail marketing
DMNews launched the Inbox Insider column in 2007, and since then, we have addressed the range of issues…
Mission Foods promotes cooking contest with integrated effort
Tortilla maker Mission Foods launched an integrated marketing effort June 28 to promote its “Mission Menus Challenge” marketing…
Tillamook uses social media to inform TV, e-mail campaign
Ice cream brand Tillamook is conducting a multichannel campaign to promote its products. The campaign includes e-mail and…