ValueClick, FTC reach $2.9M settlement
Online advertiser ValueClick Inc. and its subsidiary Hi-Speed Media have agreed to pay a $2.9 million civil penalty…
E-mail open rates drop at end of 2007: MailerMailer report
Seventy-four percent of the consumers who open an e-mail message do so within the first 24 hours, and…
Talbots hires new CMO as part of new marketing strategy
Talbots Inc. has named Lori Wagner as EVP, CMO of the Talbots brand in a newly created senior…
Listrak teams up with Goodmail
E-mail marketing services firm Listrak has partnered with Goodmail Systems in order to offer its clients the ability…
Pepsi teams with Youniverse for social site
PepsiCo International has teamed up with social networking firm Youniverse, a subsidiary of Imagini Holdings, for a new…
Goal of Labatt’s mobile campaign: Reach NHL fans
Labatt Breweries has teamed up with mobile services firm Exponentia for a new interactive marketing campaign that calls…
Vegas.com bets on its experts
Vegas.com, Sin City’s trip-planning Web site destination, is set to launch a new multichannel campaign this week called…
Jameson toasts St. Patrick’s Day via mobile
This St. Patrick’s Day, Irish whiskey firm Jameson has teamed up with mobile marketing firm HipCricket for a…
French cheese firm Bel Group increases CRM efforts with Sogec/Unica partnership
Within the framework of its partnership with Unica Corp., French cheese manufacturer Bel Group has selected Sogec Marketing…
European approval finalizes Google’s buy of DoubleClick
After almost a year of legislative scrutiny, Google has finally closed its $3.1 billion acquisition of DoubleClick, a…