Pita chain uses mobile coupons to draw workers
Extreme Brandz has tapped Cellfire Inc. to move into the mobile coupon market for its Extreme Pita brand chain…
Yahoo looks forward post-bid
Yahoo is making a push to turn its fortunes around, following both layoffs at the company and the…
Snickers satisfies with a feast on its Web site
Mars Inc.’s Snickers candy bar brand has teamed up with Agency.com for a new interactive Web site in…
Avenue A releases 2008 outlook report
Avenue A/Razorfish released its 2008 digital outlook report last week, which found, among other things, that digital marketing…
WPP sees growth in 2007 billings up 5.1%
WPP Group’s 2007 billings were up 5.1% at $63.5 billion, according to its board of directors who released…
IAB debuts best practices for privacy
The Interactive Advertising Bureau has released interactive advertising privacy guidelines in a move to preserve consumer privacy. The…
Datran Media debuts StormPost 4.0 with Facebook tools
Online marketing services firm Datran Media has released StormPost 4.0, an expanded version of its StormPost platform that…
K&L Wine Merchants toasts new e-mail service
Online wine retailer K&L Wine Merchants has tapped e-mail marketing services firm StrongMail Systems Inc. in a move…
Habeas partners with Cloudmark and Eleven GmbH
E-mail reputation services firm Habeas Inc. has partnered with two messaging security firms: Cloudmark Inc. and spam monitoring…
Deliverability defined by EMAC
The Email Measurement Accuracy Coalition (EMAC), which was formed in April 2007 to establish e-mail marketing measurement standards,…