Omnicom acquires Kern, will operate under Rapp
The Diversified Agency Services (DAS) division of Omnicom Group Inc. has acquired The Kern Organization in a move…
Defining metrics may optimize all e-mail campaigns
For some time, the buzz in e-mail marketing has been all about relevance, and it can only help…
Hopefuls Hillary, Barack and John are a text away
As presidential candidates vie for attention, mobile services firm Mogreet is jumping on the bandwagon with a new…
Dave Lewis joins Bizanga as VP of market and product strategy
Dave Lewis, former VP of product and market strategy at StrongMail and e-mail industry thought leader, has re-emerged…
Pet toy company barks up mobile billboard tree
Doggy Tug, a start-up dog toy business, is getting the word out about its launch via a mobile…
Infiniti debuts interactive campaign, Web site for EX
Infiniti is driving consumers to the Web for a new interactive component to its campaign promoting the Infiniti…
Morgan leaves AOL as Time Warner explores split
Dave Morgan, founder of Tacoda, has left his post as EVP of global advertising strategy at AOL, to…
Google debuts Android phone system
The heavily rumored Google phone saw the light of day last week at the Mobile World Conference in…
J&J launches campaign to touch moms online
Johnson & Johnson Co. has launched a campaign for its baby lotion targeting modern, Web-savvy moms. The online…
Reputation rings in e-mail partnerships
As reputation has become an industry standard for e-mail marketers, more partnerships are being forged in the space.…