IRS spam hits inboxes: Message Labs
Spammers are taking advantage of the approaching tax season with a new outbreak of fraudulent e-mails about taxes,…
EEC to lead EMAC
The Email Experience Council, the Direct Marketing Association’s e-mail marketing arm, is taking over guardianship of the Email…
Microsoft and Cbeyond partner for new e-mail service
Microsoft has teamed up with e-mail services firm Cbeyond for a new e-mail service that targets small and…
Yahoo rejects Microsoft’s $44.6B bid
Yahoo’s board of directors has rejected Microsoft’s unsolicited proposal, claiming that it undervalues Yahoo’s business. Microsoft sent an…
Kohl’s tactics are good, but its strategy might require more solidifying
Linda Pophals, marketing and sales manager, KRM Information Services Inc. A direct mail piece from Kohl’s targets holiday…
New Virgin ads highlight mood
In a move to promote its expansion to multiple destinations in the US, a new nationwide Virgin America…
Team players
For some Americans, the football season defines their social lives, as friends gather around TV sets to watch…
The impact of ‘Yahoosoft’ on online ads
While the industry waits to see if Microsoft will acquire Yahoo based on its $44.6 billion bid, analysts…
Horvath takes global CEO position at Rapp
Rapp Collins Worldwide is experiencing some changes at the top. Last week, Bob Horvath was promoted from CEO…
IAB’s new best practices stirs the industry
The Interactive Advertising Bureau’s most recent effort to forge an industry-led position on consumer privacy and trust is…