AOTA calls businesses to adopt e-mail authentication tools
The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics,…
E-mail vendor Emma teams up with StudioNow for online video services
Online video editing services firm StudioNow has partnered with e-mail marketing services firm Emma to bring digital image…
E-mail opt-outs can be opportunity to engage: EEC
Only 66% of retailers use the e-mail opt-out process to engage subscribers in other options, according to the…
Pizza Hut latest to enter the text ordering arena
The pizza-to-go concept is taking off, as Pizza Hut Inc. has launched its new “Total Mobile Access” ordering…
An interview with Chet Kanojia, CEO of Navic Networks
Q: How is the rise of online video consumption influencing marketing? A: The core question about online video…
Be at their beck and call
January is a quiet month for shopping, but a popular time for dieting. People looking to shed the…
Return Path whitelisting hits 1.2 billion inboxes
With a new Yahoo partnership, e-mail deliverability services firm Return Path has expanded its Sender Score Certified whitelist…
VisitBritain tasks Tequila with improving tourism
The UK’s national tourist office VisitBritain has selected Tequila New York as its agency of record to handle…
Feds announce plan to lift consumer spending
President Bush and House of Representatives leaders have reached an agreement on an economic stimulus package, which will…
E-Dialog sold to GSI for $157M
E-commerce services firm GSI Commerce Inc. has signed a definitive agreement to acquire e-mail marketing services firm e-Dialog…