Texas TV station launches mobile traffic service
Houston-based television station KHCW-TV has partnered with mobile marketing firm 3rd Dimension to launch a traffic service. The…
Lyris exec McDonald joins Silverpop
Veteran e-mail marketing executive Loren McDonald has left Lyris and joined Silverpop’s senior executive team. He will serve as…
Google reinstates e-mail marketing firm IncrediMail
Google has reinstated IncrediMail as an AdSense customer, after banning the e-mail marketing firm from using AdSense on…
E-mail to grow, integrate more with other channels in ’08: Datran
E-mail marketing will increase in 2008, according to Datran Media, which found that 82% of the marketers surveyed…
Is in-game advertising ready to take the next step?
In 2006, marketers and analysts were predicting huge growth in the use of interactive or static ads in…
‘Junk’ mail label broadens, says Return Path
Finding that 56.4% of consumers say they receive high volumes of junk e-mail from marketers, when junk is…
Acxiom Digital taps Message Systems for e-mail
Digital marketing firm Acxiom Digital has selected e-mail services firm Message Systems for its e-mail delivery system. With…
AOTA endorses Extended Validation SLL certificates
The Authentication and Online Trust Alliance (AOTA) has endorsed Extended Validation (EV) Secure Socket Layer (SSL) certificates, an…
Spammers targeted consumers’ holiday spirit in December: Symantec report
Capitalizing on holiday spirit, spammers changed their techniques for the holidays by inserting seasonal oriented keywords into URLs,…
Holiday sales growth only 3%, down from predictions
Total retail sales in December, including autos, gas and restaurants, rose 3.2% year-over-year unadjusted while they dipped 0.4%…