Apple may soon take on downloadable video rentals
As 2007 came to a close, Apple and Wal-Mart both made headlines in the video downloading business, for…
CT governor mulls ‘opt-out’ registry
Governor M. Jodi Rell of Connecticut is in the process of developing a legislative package to create an…
New Sony partnership brings Skype to PSPs
Sony Computer Entertainment Inc. has teamed up with eBay’s Skype for free calling on its PSP handheld entertainment…
Segment for increased sales
As America’s inboxes become ever more populated, e-mail marketing professionals have been chattering about the importance of sending…
RehabCare selects Blast Companies for mobile recruiting
Medical center group RehabCare has tapped Blast Companies to lead its text messaging recruiting campaign with students and…
Netflix, LG to put the Web on TV
Online movie rental service firm Netflix Inc. is broadening its content delivery further from its original postal model,…
Hispanics have higher open response to e-mail: Mintel Comperemedia
Hispanics are more likely to open an e-mail marketing message than other consumers, according to a new survey…
Exact Target opens its services to SaaS embedding
E-mail marketing services firm ExactTarget has released a new object exchange model version of its e-mail platform, which…
Spam continues to represent almost 90% of e-mail: Proofpoint
Spam represented 88.17% of the total e-mail volume received by large enterprises for November 2007, according to a…
Viacom and Microsoft sign five-year advertising deal
Viacom Inc. and Microsoft Corp. have partnered to collaborate on advertising, content distribution, event promotions and games. Financial…