HP kicks off ‘payback’ effort to promote LaserJet line
HP launched an integrated marketing campaign June 24 to promote its HP Color LaserJet Multifunction line of printers.…
Levi’s to continue ‘Go Forth’ positioning with ‘Ready to Work’ effort
Levi’s will launch an integrated marketing campaign next week to promote its fall work wear collection. The brand…
Marketers, suppliers see higher profits in Q1: DMA report
More than 48% of marketers and 54% of service providers reported higher profits in Q1 2010 than the…
American Express Open releases search marketing toolset
American Express Open, the financial giant’s small business unit, launched a search marketing tool for small businesses and…
Shuman Produce kicks off sweepstakes for “Produce for Kids” effort
Shuman Produce launched a sweepstakes and digital campaign to promote its “Produce for Kids” initiative, which encourages healthy…
Inbox Insider: E-mail measurement should be standardized
E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry. While it…
Video provides a richer experience in e-mail
Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which…
Luxor uses interactive text campaign to promote Criss Angel show
The Luxor Las Vegas hotel and casino will launch a mobile campaign early July to promote the Criss…
E-mail vendors adopt eec measurement standards
E-mail marketing vendors AllWebEmail and Email Transmit have agreed to adopt the Email Experience Council (eec), the DMA’s…
Motorola launches integrated campaign to promote ES400 phone
Motorola’s Enterprise Mobility Solutions division is launching a digital campaign this week to promote the release of the…