Procrastinators head to stores this week: NRF survey
As the holiday shopping season is getting shorter, the biggest procrastinators are men, according to NRF’s 2007 Holiday…
E-mail marketing firm Zrinity brings behavioral targeting in e-mail
E-mail marketing firm Zrinity Inc. has debuted a behavioral e-mail marketing technique and has integrated Google Analytics into…
Consumers petition FCC on mobile
Eight consumer and public-interest groups have filed a complaint with the FCC, claiming that cell phone providers should…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
Fashion’s hottest target
From high-end jeans and designer T-shirts to style-conscious suits and ties, it’s clear that men’s fashion is no…
Nielsen tracks online video
Nielsen Co. has released a service that lets media companies track copyrighted content and ad revenue across the…
Google to take on Wikipedia with open collective knowledge database
Google is at work on a new encyclopedia-like series of Web pages, which aims to gather knowledge on…
Mandatory sales tax proposal raises debate in the industry
While the Direct Marketing Association and the Electronic Retailing Association spoke out last week in opposition of the Sales…
E-mail marketers are not tapping potential in unsubscribes: Lyris
While most marketers are including unsubscribes in their promotional e-mails, many are not, according to a new study…
Are digital books following the lead of digital music?
With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of…