Dell signs WPP to create in-house umbrella agency
Dell has teamed up with WPP Group to co-create a new global marketing and communications agency in a…
E-mail is up for retailers this holiday season: EEC
Cyber Monday e-mail increased this year with 55% more retailers sending promotional e-mail on Cyber Monday this year…
New sequel to Boost Anthem
Mobile services firm Boost Mobile is debuting a multichannel marketing campaign, through agency Berlin Cameron, called Anthem 2.0,…
Amazon debuts digital book reader
The new Amazon Kindle is an iPod-like, portable item that wirelessly downloads reading materials to a high-resolution electronic…
Personalization a must for Web shoppers: study
While most consumers are shopping online, not enough are satisfied with the personalization of the shopping experience offered…
MailChimp debuts testing feature
MailChimp has debuted Email Optimizer, an A/B split testing feature that lets subscribers test two e-mail subject lines…
ABC News partners with Facebook
ABC News and Facebook have teamed up with a new partnership that allows Facebook members to electronically follow…
Pepsi, Gevalia and Coca-Cola drink up e-mail: Email Data Source
Pepsi, Gevalia and Coke lead the beverage industry in e-mail marketing, according to a new survey by e-mail…
Return Path debuts e-mail platform for mobile
E-mail services firm Return Path Inc. has debuted an e-mail rendering platform for mobile devices. Marketers can now…
AOL debuts new platform for video ads
AOL has introduced a video ticker developed with media services firm PointRoll.The video ticker is a graphic banner ad…