Zustek acquires Adverb Media, becomes Zeta Interactive
E-mail marketing firm Zustek Corporation has acquired interactive marketing firm Adverb Media, becoming Zeta Interactive. Adverb Media is…
Commtouch tracks new mp3 blackmail spam
This past weekend, e-mail services firm Commtouch identified a new form of mp3 spam with subject lines meant…
Cyber Monday the second Monday before Christmas: Atlas Institute
This year’s Cyber Monday, traditionally seen as the busiest day for online sales, is predicted to be December…
EliteEmail Marketing partners with Unspam Registry Services
EliteEmail marketing software and Unspam Registry Services Inc. have teamed up in a move to protect children from…
E-mail to grow this Cyber Monday: RetailEmail.Blogspot
Cyber Monday is set to be a big day for e-mail marketing promotions, according to RetailEmail.Blogspot, a site…
AT&T to Acquire Ad Company Ingenio
AT&T plans to acquire advertising company Ingenio and integrate its technology into AT&T’s online Yellow Pages and other…
Pitney Bowes to cut 1,500 jobs
Pitney Bowes Inc. is finalizing its strategic plan to move into the digital computer-networked equipment business and plans…
Facebook Ads now available for marketers
Last week, social networking giant Facebook debuted Facebook Ads, an ad system that lets consumers recommend products to…
Vertical Response partners with Long Jump
E-mail services firm Vertical Response has partnered with database services firm LongJump, in a move to provide CRM…
Click-through, deliverability reign as e-mail metrics: EmailStatCenter.com survey
While more than 95% of e-mail marketers measure their e-mail campaigns, only 57% measure results 24 to 48…