ABCSearch partners with Yahoo
Search engine marketing firm ABCSearch has signed a search distribution deal with Yahoo that will give access to…
WebTrends joins forces with Silverpop
Analytics firm WebTrends Inc. has partnered with e-mail marketing services firm Silverpop to integrate analytics into e-mail. The…
Commtouch debuts online spam center
Spam filtering services firm Commtouch has debuted a new online tool that informs viewers of data about global…
AOL to acquire Quigo for an undisclosed figure
AOL is still acquisition hungry. The online giant announced that it has entered into an agreement to acquire…
Video and e-mail work hand in hand to engage
Marketers are embracing the potential of online video in new ways, including marrying it with e-mail. The Intercontinental…
An interview with Trevor Kaufman, CEO of Schematic.
Associate editor Dianna Dilworth interviews Trevor Kaufman, CEO of Schematic. The company was recently aquired by WWP Q:…
Homeowners on the move target of new Zillow ads
Real estate Web site Zillow.com last week debuted the launch of Zillow Home Direct Ads, a new set…
Former Macy’s exec talks responsible disruption
As consumer interest becomes more fragmented and more attention shifts to the digital realm, advertisers have to step…
NBC, Ogilvy execs talk engagement at ad:tech in NY
Last week, at ad:tech New York, executives stressed the importance of creative as technology improves. “I worry that…
TV advertisers face challenges, opportunities in consumer TV 3.0: ad:tech panel
Media companies and advertisers need to reaggregate their distribution models to adapt to the new advertising platforms and…