Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool
Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among…
Retailers looking to mobile to drive sales
A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings…
Bringing online and offline worlds together
Kraft recently launched one of its largest digital campaign efforts for its Philadelphia Cream Cheese brand. The campaign,…
Fitness brand Crunch turns 21 with integrated effort
Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various…
Microsoft launches Office 2010 integrated campaign
Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.…
Retailers should go multichannel, use better search results, says Google rep
A Google analyst recommended that retailers use a multichannel approach and maps in paid search at the Digital…
Inbox Insider: Subject line discounts improve e-mail offers
Marketers have long debated the best way to send consumers offers through e-mail. They question how much they…
Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote
Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather…
Kodak b-to-b campaign touts scanner line
Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency…
Yahoo debuts display ad unit on login page
Yahoo launched a new display ad unit today that will run on a user’s login page. The ad…