Spotlight: An interview with Marie Toulantis, CEO, BarnsandNoble.com
Q: What was the initiative behind the redesign of Barnes & Noble’s Web site? A: The initiative was…
Marketers need to respect online communities to earn respect: Wikipedia keynote
Social community sites such as Wikipedia are good places to reach online communities but are not the place…
KeyBank increases open rates 29% after certifying e-mail: DMA panel
Online financial services firm KeyBank increased open rates by 29% by following best practices and certifying e-mails with…
Bath & Body Works increases its e-mail sales with customer product reviews
Retailer Bath & Body Works is using its recent partnership with Bazaarvoice ratings and reviews to increase sales…
Message Systems partners with Return Path for e-mail reputation services
E-mail marketing firm Message Systems has partnered with e-mail services firm Return Path to help with reputation management…
Dice increased deliverability to 95%: DMA panel
Job services Web site Dice.com increased its e-mail deliverability using Message Systems’ e-mail marketing platform to centralize its…
Harte-Hanks and Loyalty Lab partner for service offering
Direct and target marketing firm Harte-Hanks and customer management services firm Loyalty Lab have partnered to expand their…
Intel shifts ad spend to the online channel
The Intel Corporation is shifting the focus of its annual $300 million ad spend from TV and print…
Silverpop partners with Coremetrics for e-mail and analytics integration
E-mail marketing firm Silverpop will let its customers use Coremetrics’ LIVEmail 2.0 interface within its platform through a…
Welcome e-mails hold potential for retailers: Premiere Global Services, EEC report
Welcome e-mails are one of the most overlooked sales tools out there for retailers, according to a new…