New search engine lets consumers find credit card bonuses
New search engine CreditCardSearchEngine.com lets consumers find credit cards that match their needs. The site, at http://www.creditcardsearchengine.com/, lets…
Fans of iconic Blizzard eat up new Dairy Queen interactive site
Berkshire Hathaway’s ice cream retail group International Dairy Queen is bringing frozen treats to interactive digital marketing with…
Holiday sales to grow by 4 percent to $447.5 billion: NRF
Holiday sales are expected to grow by 4 percent this year to $447.5 billion, which is the slowest…
Kraft says cheese to MySpace video
Kraft cheese is urging consumers to fall in love with grilled cheese sandwiches with a new interactive marketing…
“Help” is no help in e-mail subject lines: MailChimp
E-mail marketing firm MailChimp has found that the words “help,” “percent off” and “reminder” are far from ideal…
Housing spam on the rise; image spam drops off: Symantec report
Spammers have taken a special interest in the US housing market, capitalizing on news about the US housing…
Halyard sells Tranzact to Veronis Suhler Stevenson for $185 million
Private equity firm Halyard Capital has entered into a definitive agreement to sell direct marketing firm Tranzact for…
How-to for holiday e-mail
Doà òOffer incentives, especially discounts and free shipping. òSend relevant messaging based on a customer’s past purchases. òEncourage…
GourmetStation.com plans for hearty holiday push
The holidays are just around the corner and retailers are busily preparing their marketing strategies, which include more…
TigerDirect sets sights on better customer service with Assurz partnership
Electronics retailer TigerDirect has selected customer service provider Assurz to update the shopping experience at TigerDirect.com, in its…