Consumers find it’s a “My” medical world online
The “my” consumerárevolution is not just about music and cell phones. It has changed consumer behavior around health…
Meow Mix has cat-centric site for pet lovers
Del Monte Food’s Meow Mix has partnered with Omnicom’s Agency.com for a new interactive Web site, as part…
Sony extends “Dude Get Your Own” Campaign
Sony is launching the “Ice Silver,” a new version of its PlayStation Portable, this fall and is expanding…
Brand advocates may not social network
While almost a quarter of all online adults are considered influential brand advocates, most of these consumers actually…
OgilvyAction debuts Red Ball Campaign to promote new brand and retail tools
OgilvyAction, the global brand activation arm of The Ogilvy Group that was introduced earlier this year, has launched…
New York Times selects Rapt Inc. to serve ads
The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management…
Liz Claiborne taps Responsys for e-mail services
Leading fashion retailer Liz Claiborne Inc. has selected Responsys for its e-mail marketing services. The Responsys e-mail platform…
Wal-Mart releases DRM free MP3s for sale online
Wal-Mart has joined the digital music bandwagon with the launch of digital right management-free MP3 music downloads in…
Goodmail extends its partnerships
Experian’s e-mail services firm, CheetahMail, marketing services firm Epsilon, and Acxiom Digital, the integrated digital marketing services division…
At eTail, customer care rules online selling
Building Brandsáthrough sophisticated online experiences and good customer service were the main themes of the eTail East Coast…