California Lottery reviewing agencies for integrated work
The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct…
Apple ad rules oust Google AdMob
On Monday, Apple announced that iAds would come to the iPad on July 1st quietly mentioning a new…
Shrek stars in USDA Forest Service, Ad Council campaign
The US Department of Agriculture’s Forest Service and the Ad Council have teamed up with DreamWorks Animation SKG…
Acquisitions on rise in marketing services
The direct marketing industry has seen a spate of acquisitions in recent weeks, both by service providers shoring…
Philly rolls out the welcome mat — with love
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched a campaign May 30 promoting the city as a summer…
Inbox Insider: Industrial marketers turn to e-mail
E-mail marketing is an important tool for business-to-business marketers. It is common that we hear about Microsoft, Dell…
Alliance Data Systems to acquire Equifax for $117 million
Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax…
Hanes and JetBlue debut free T-shirts on night flights
Hanes has teamed up with JetBlue Airways to promote a new T-shirt through a mix of social media,…
AT&T pulls plug on unlimited data plans
MediaPost reported today that AT&T is getting rid of its “Unlimited” data offering, in advance of the new…
GSI acquires retargeting firm FetchBack
GSI Commerce‘s marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June…