ETailers focus on long tail, multichannel, holidays
WASHINGTON – The long tail is alive and well for online retailers, as Chris Anderson’s much-revered idea about…
McDonald’s kicks off ‘snack time’ with viral effort
To introduce its new line of snack foods McDonald’s has created an online avatar campaign called “Take Back…
UnWired’s ad service talks
UnWired Nation has introduced a voice publishing platform that lets businesses connect with opt-in mobile users over the…
Navigation tools and searchandising rule e-commerce trends: eTail
WASHINGTON – Searchandising and site functionality are the two key topics of interest that have been discussed at…
Petco and QVC find online video and user-generated reviews engage customers
WASHINGTON – As Web 2.0 has been the hot topic for over a year now, this year’s eTail…
Mr. T attracts viewers, buyers for Hitachi
When you think of user-generated videos of Mr. T available for mash-ups, do you think software storage? If…
Marketers get to grips with iPhone browser platform
Digital firms are vying to keep the attention of the early adopters by formatting their Web pages especially…
Datran Media acquires ad-serving firm Chintano
Datran Media has acquired online advertising technology firm Chintano, which specializes in contextual and behavioral ad serving, to…
Weekend e-mail drives weekend sales: eTail roundtable
WASHINGTON – Vertical targeting and e-mail timing were two big topics that retailers asked about at the roundtable…
Current TV taps AKQA for media buying
Al Gore’s documentary network Current TV has selected digital-marketing agency AKQA for its online media buying and planning…