Marketers to experiment through this year: Razorfish
Marketers will continue to experiment with digital channels throughout this year, according to the sixth annual Razorfish Outlook…
MyBuys to acquire Veruta to expand personalization tools
Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum. My…
Aflac debuts digital campaign that targets Hispanics
Insurance firm Aflac has launched an interactive Spanish-language campaign, which targets Hispanic consumers in the US. It includes a…
Threadless.com adds direct response surveys, coupons to social media
E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells…
Philadelphia tourism campaign shows off love letters to city
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch a campaign May 30 including search, e-mail, banner ads…
MSN takes on Gmail
MSN is taking on Google’s Gmail with a newly revamped Hotmail. Personally, I use both, but Gmail is…
Hasbro online contest collects user-generated ads
Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social…
Inbox Insider: Marketers should merge e-mail and mobile opt-ins to build lists
E-mail and mobile technologies are becoming ever more entwined. Like many consumers, I check e-mail on my mobile…
Online video is growing up
YouTube turns 5 this month. To celebrate, the Google video site created a dedicated page for its five…
Powerade debuts World Cup campaign courting Hispanic consumers
Coca Cola’s Powerade brand has introduced an integrated campaign targeting Hispanic consumers before and during the 2010 FIFA…