Aflac, Disney’s Pixar partner on integrated campaign for ‘Toy Story 3’
Aflac and Disney’s Pixar unit launched a co-branded campaign May 17 celebrating the Aflac Duck’s 10th birthday and…
Direct sales through social clicks
Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both…
Chevy makes mobile pitch with baseball-focused iPhone app
General Motors’ Chevrolet brand launched the “Chevy Baseball” iPhone application this month. Gaming firm Freeverse and agency Small…
Disruptive marketing, risk can pay off
Levi’s CMO Szulc discusses disruption marketing and risk taking on a budget Q: You’ve talked a lot about…
Gerber launches integrated campaign focused on nutrition
Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a…
Travel campaigns on despite cuts
Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches,…
Gerber to launch healthy diet campaign with ‘baby shower’
Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a…
Internet ad revenue jumps 7.5% in Q1: IAB
US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and…
V. Sattui Winery adds iPhone app to direct arsenal
V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push…
Tickets.com, Txtstation team up for event text-based promotions
E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues…