Southwest to personalize e-mail, mobile for flight delay communications
Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers…
Inbox Insider: Virgin America ahead of other travel marketers on targeted e-mails
I love to travel, and it feels like half of the e-mails I get are from travel companies,…
IAB opens West Coast office
The Interactive Advertising Bureau (IAB) opened an office in San Francisco today, which will be the headquarters for…
JetBlue touts in-flight ‘experience’ with digital push
JetBlue Airways launched a digital campaign on May 10 highlighting its flight experience. New York-based agency Firstborn created…
UPMC selects Grey New York as AOR
The University of Pittsburgh Medical Center (UPMC) has selected Grey New York as its strategic marketing and branding…
Toys “R” Us debuts ‘Bundled in Hope’ cause campaign
Retailer Toys “R” Us has partnered with nonprofit group Save the Children for an integrated cause marketing campaign…
Mobile Loaves & Fishes uses text donations to fight homelessness
Mobile Loaves & Fishes (MLF), an Austin, TX-based nonprofit, launched a mobile campaign on April 27 to raise…
Mobile, Loaves and Fishes wins with text-to-donate campaign
It looks like mobile marketing is continuing to have an impact for non-profits. After the American Red Cross…
Hotels.com debuts augmented reality campaign
Hotels.com launched “Virtual Vacation,” an augmented reality microsite that allows consumers to virtually visit 10 US cities. Young…
Google to enter the e-book business this summer
Google said May 5 that it will begin selling e-books this summer, increasing the company’s footprint in the…