Q&A: Darryl Walter, director of membership & conferences, The Wildlife Society
Darryl Walter, director of membership marketing and conferences at The Wildlife Society, uses direct mail to promote the…
Use Showrooming to your Advantage
Here’s how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G. Statistics show that the phenomena—which took off as mobile smart devices…
Digital marketing mastery in the B2B world
Creating buzz and building engagement in the B2C world takes many forms. In B2B, one approach tends to…
Rise above a crowded digital landscape
Any company can hawk its wares digitally. And most do. But to truly stand out as a digital…
Microsoft, Delta, eBags, and Oakley share marketing tips
Last year Microsoft was faced with the dilemma to move a billion Microsoft Office customers to a service…
The future of marketing will rely on relationships driven by data
Personalized consumer experiences created from relationship building will drive the future of marketing, said executives at the ExactTarget…
Beadaholique’s refashioned email program sparkles
Client: Beadaholique Vendor: Bronto Software Inc. OBJECTIVE: Beadaholique, an e-commerce site that sells beads and jewelry making supplies,…
Email powers marketing at Chevrolet
Email is in the driver’s seat at Chevrolet. “Email is the glue for all of the channels because…
Don’t change the channel
In an era of increasing mobile and social media customer interactions, a multichannel approach to marketing is essential…
Hutton Hotel blends video and email to flaunt its boutique amenities
Client: Hutton Hotel Vendor: Spectrio Objective: Gain awareness of boutique hotel’s events space and promote its brand through…