Burger King taps former Coke exec as CMO
Burger King has hired Natalia Franco as its new EVP/CMO. The former VP of global marketing and innovation…
JetBlue names Mullen AOR for creative, media
JetBlue has named Mullen its creative and media agency of record. The relationship begins five months after the…
Inbox Insider: E-mail marketers push last minute Mother’s Day deals
The economy may be recovering, but many brands are still offering a range of Mother’s Day incentives and…
E-Dialog acquires MBS for $22.5 million
E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million…
PepsiCo to launch geotargeted CRM iPhone app
PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants…
FTC e-cards promote security online this Mother’s Day
The FTC is running an e-mail campaign for Mother’s Day to help educate moms about secure practices online.…
Kate Spade selects Createthe Group as digital agency
Liz Claiborne brand Kate Spade New York has selected Createthe Group as its interactive agency after an RFP…
Harte-Hanks reports 8% Q1 revenue decrease
Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was…
HP to acquire Palm for $1.2 billion
HP just announced that they are going to acquire Palm for about $1.2 billion. “Palm’s innovative operating system…
Audi teams with Paramount, Marvel for ‘Iron Man 2’ video competition
Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and…