Organic promotes Scarfi to CEO
Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she…
Levi’s launches social media shopping tool on Facebook
Levi’s has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from…
Inbox Insider: Hotels.com takes advantage of Cinco de Mayo
May is just around the corner, and marketers are taking advantage by launching e-mail campaigns promoting the month’s…
Samsung to add Yahoo platforms to smartphones
Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools…
Universal Music reaches out to Spanish speakers with mobile
Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting…
MMA releases new best practices guidelines
The Mobile Marketing Association released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier…
Digital, traditional agencies should work together: Ad:tech keynote
As the lines between digital and traditional shops continue to blur, agencies should focus on their strengths and…
Ad:tech San Francisco kicked off today
Ad:tech San Francisco was lively today from the keynotes and the panels to the show floor and the…
Levi’s CMO to marketers: forget traditional ads
As the public takes the wheel of the media it consumes, Levi’s is giving them the keys, said…
Inbox Insider: Exclusive communities help to move inventory
E-mail is a great way to connect with communities. It’s also an effective method for selling inventory through…