Twitter kicks off Promoted Tweets
Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site,…
Service helps loyalty initiatives
Zappos brand marketing manager Michelle Thomas discusses how the company’s customer service focus has helped it engender loyalty.…
Bazaarvoice, Nielsen team up on consumer marketing
Social commerce firm Bazaarvoice and audience measurement company Nielsen signed a data sharing agreement on April 15. The…
NatureSweet Tomatoes, Radio Disney promote talent competition
Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes…
Walmart, ASPCA kick off social media fundraising campaign
Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social…
Discovery Channel debuts digital effort for ‘Deadliest Catch’ season six
The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series…
Coca-Cola kicks off social media Earth Day effort with Ocean Conservancy
Long time partners Coca-Cola North America and the Ocean Conservancy are conducting a social media campaign to support…
Twitter debuts Promoted Tweets; Virgin America, Starbucks among first to use service
Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site,…
Army National Guard uses interactive video to recruit
The US Army National Guard launched a viral recruiting campaign on April 5 that includes social media, online…
Inbox Insider: Tie your marketing e-mails to consumers’ passions
Marketers don’t need to have the most exciting products to reach consumers, as long as they tie those…