Reese’s digital contest promotes Paramount’s ‘Iron Man 2’
Hershey’s Reese’s Peanut Butter Cups brand has partnered with Paramount Pictures and Marvel Entertainment to promote Iron Man…
Privacy groups want FTC to investigate advertisers’ use of digital data
Consumer advocacy groups the Center for Digital Democracy (CDD), US PIRG and the World Privacy Forum filed a…
IAB: Online ad revenue poised to rebound after 3.4% drop in 2009
Although online advertising revenues in the US dipped last year to $22.7 billion, a 3.4% decline from 2008,…
Starbucks expands mobile payments to 1,000 stores
Starbucks has expanded the mobile payment capability on its Starbucks Card mobile iPhone application to 1,000 stores nationwide.…
iVillage, CafePress launch Earth Day photo contest
NBC Universal‘s iVillage Web site has partnered with user-designed apparel site CaféPress on an online photo contest celebrating…
Inbox Insider: Spammers take advantage of news events, holiday marketing
To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That’s…
HauteLook hires StrongMail to improve daily e-mail campaigns
E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily…
The Onion launches iPhone app with Jack Link’s Beef Jerky sponsorship
Comedy news organization The Onion launched an iPhone app on April 2nd, sponsored by advertising partner Jack Link’s…
Reform spurs health marketing changes
After months of intense public debate, healthcare reform is now the law of the land, meaning millions of…
Travel Channel brings ads to MyTown app
The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes…