SAMHSA, Ad Council address teen suicide
The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA…
Digital to rise in 2010: Datran
After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according…
IPad changes digital, mobile game
Marketers are looking to Apple’s iPad as a white knight for enhancing their digital and mobile tactics. The…
Zwinky.com, TheTruth.com team up for anti-teen smoking campaign
Zwinky.com, IAC‘s virtual community, has partnered with TheTruth.com on a digital campaign urging teens to avoid smoking. The…
YouTube redesigns its site
YouTube has redesigned its home page in a move to return to its roots. The new YouTube has…
Cheetos’ integrated effort promotes Mighty Zingers
PepsiCo’s Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.…
Marketers expect increase in ad revenue this year: Datran Media
After enduring a difficult recession, marketers are expecting improved ad revenues this year, according to a survey by…
SunChips promotes compostable chip bag with pre-Earth Day campaign
Frito-Lay’s SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March…
Inbox Insider: Integration tools help to sort through data
Integrating data is one of the major challenges e-mail marketers face today. While e-mail campaigns allow marketers to…
Travel Channel promotes ‘Food Wars’ within MyTown app
The Travel Channel is using a mobile marketing initiative on the MyTown app to promote upcoming episodes of…