Scion promotes brand with online video series
Toyota‘s Scion brand launched an integrated campaign incorporating online video, social media and mobile marketing with print and…
New ads for the iPhone
While all the buzz these days is about the iPad, the rumors these days are for a new…
Tribal DDB reportedly wins Advil business
Omnicom agency Tribal DDB has reportedly been named digital agency for Advil. According to AdAge, Tribal beat out…
Botox-maker Allergan kicks off cause campaign
Allergan, the maker of Botox Cosmetic, has launched a campaign called “My expressions of kindness.” The effort is…
Google launches Remarketing tool
Google rolled out its Remarketing feature, which allows marketers using AdWords to target consumers with whom they have…
SAMHSA, Ad Council launch campaign to stop underage drinking
The Substance Abuse and Mental Health Services Administration (SAMHSA) and the Ad Council have launched an integrated campaign…
Mobile firm Vibes Media acquires Zeep Mobile
Mobile marketing vendor Vibes Media has acquired self-service firm Zeep Mobile for an undisclosed amount. Zeep’s mobile technology,…
Oreo awards 360i digital business
Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo’s previous…
MMA opens Canadian Council and adds North American board members
The Mobile Marketing Association has expanded its global reach by launching the MMA Canada Council. MMA Canada will…
Retailers savvier about e-mail subscriber control in 2009: Responsys
Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing…