Author tells SES attendees to focus on Web content
David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your…
Inbox Insider: Don’t make e-mail opt in a requirement
Asking consumers for their e-mail addresses is a great way to start relationships, build profiles, track on-site behavior…
Stihl selects Zeta Interactive as digital AOR
Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record. Under the terms…
Verizon Wireless to launch mobile payment service this spring
Verizon Wireless has partnered with mobile commerce firm Danal on a payment service that will debut later this…
Sharp turns on integrated effort highlighting TV technology
Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company’s…
Bank of America extends Merrill Lynch campaign with interactive billboard
Bank of America launched an interactive mobile campaign in New York on March 19 to promote its Merrill Lynch…
Zappos.com uses puppets to promote customer service work
Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its…
Barnes & Noble promotes ‘Matterhorn’ release with e-mail-focused effort
Barnes & Noble is running a Web-focused campaign to promote the March 23 release of Matterhorn, a book published…
Lay’s launches ‘Happiness Exhibit’ engagement campaign
PepsiCo’s Frito-Lay division is running a digital customer-engagement campaign to promote its potato chips. The “Happiness Exhibit” effort,…
AppNexus launches real-time ad management platform with eBay as client
AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo’s Right Media Exchange, launched an…