Diapers.com testing social media, e-mail integration with Responsys’ tool
Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com…
Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence…
CytoSport video effort targets students during spring break
CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring…
LL Bean debuts e-commerce site, catalog for spring collection
LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring…
Chevy test drives social and mobile at SXSW
GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this…
Brands tip off NCAA direct marketing campaigns
College basketball fans are enjoying their favorite time of year, the month-long NCAA Men’s Basketball Championship Tournament, commonly…
Marketers have data, but unsure what to do with it: Unica study
Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to…
Diesel taps Iced for social media marketing
Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media,…
Ragu ‘Good Start’ contest targets moms
Unilever‘s Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign…
Men’s Wearhouse launches tuxedo campaign for prom season
Retailer Men’s Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages…