24/7 Real Media integrates service with Omniture tool
24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate…
Inbox Insider: Video inches its way into e-mail
Video in e-mail is a hot topic on the e-mail vendor side, but I haven’t seen a ton…
Rubicon partners with mOcean to bring ad service to mobile
The Rubicon Project, a Web advertising technology company, and mobile ad management platform mOcean Mobile have launched Rubicon’s…
Columbia Sportswear introduces mobile commerce site
Columbia Sportswear Company launched a mobile commerce site on March 2. The portal, created by e-commerce firm Demandware,…
ChiefContactOfficer.com to launch as new b-to-b e-mail site
Miles Technologies and Chief Contact Officer, LLC is launching a new e-mail marketing Web site tool called ChiefContactOfficer.com.…
CDC integrated campaign educates teens about HIV
To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up…
Mobile will take power from the Web, but compliance won’t be easy: DMA Mobile Day
To address the fast growing emerging mobile marketing space the DMA held its annual Mobile Marketing Day 2010…
Pac-10 Conference names Leighton its first CMO
Collegiate athletic league the Pac-10 Conference has hired Danette Leighton as its first CMO. The appointment is effective…
Omniture and Facebook extend partnership to search, display ads
Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and…
Inbox Insider: Spammers disguised as legitimate brands
Spammers are sly. So it’s no wonder they take advantage of popular brands’ reputations to pull one over…