Brands and publishers work on Web video strategy
With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and…
Universal barcode campaign promotes ‘Repo Man’
Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency…
Retail partnerships lift travel rut
Travel and vacation brands have faced customers’ wrath for years over additional service charges tacked onto their bills.…
CARE reaches donors by joining social, search
As search engines add more social content by indexing Twitter and Facebook feeds and introducing tools like Google…
Saks Fifth Avenue integrated initiative encourages fresh fashion
Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The “Think about” effort, which…
E-mail scam targets American Airlines customers
Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The scam messages,…
Carl’s Jr., Hardee’s use Facebook app, giveaway to promote comfort food
Carl’s Jr. and Hardee’s fast-food restaurants are running a digital campaign to promote the launch of their comfort…
Fidelity debuts iPhone app
Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their…
Zinio debuts digital magazine ad platform; Kia is first advertiser
Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio’s Publisher Advertising Network (ZPAN), on…
Inbox Insider: Co-branding promotions can build lists
Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to…