Hutton Hotel blends video and email to flaunt its boutique amenities
Client: Hutton Hotel Vendor: Spectrio Objective: Gain awareness of boutique hotel’s events space and promote its brand through…
Big Data helps brands target customers in smarter ways
Brands need to know more about customers than just demographics or purchase histories, says Patrick Dolan, EVP and…
Agency self-promotion turns social
As agencies assist marketers with managing social media programs, it is becoming even more important for marketers to…
NHL scores goal with single game ticket sales to far-flung loyal hockey fans
Client: National Hockey League Vendor: e-Dialog Inc. Objective: Increase single game ticket sales to its existing database of…
Q&A: Daniel Morel, chairman and CEO, Wunderman
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead. Q: What are…
Responsys emphasizes design and mobility to optimize email
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing…
Innovation through failure
Roy Williams, marketing guru and author of The Wizard of Ads, made a splash on stage at the…
Responsys introduces tool to leverage social data
Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers…
ESET deploys forward-to-a-friend emails to boost sales and customer acquisition
Client: ESET Vendor: NetSuite/Eloqua Objective: To call on an existing loyal community to acquire new customers through social…
Gartner revenue up
Research and analysis firm Gartner‘s fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the…