Demandware hires Tom Ebling as CEO
E-commerce platform company Demandware has named Tom Ebling CEO. He previously worked in the same role at Lattice…
Inbox Insider: NBC uses e-mail to complement Olympic coverage
The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date…
Sara Lee grows awareness of eco-wheat using social
Sara Lee’s EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided…
Verizon debuts coupon service
Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its…
McDonald’s runs Olympic-themed McNuggets sweepstakes
McDonald’s launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win…
Sprite sparks music and film interactions online
The Coca-Cola Company‘s Sprite brand is merging music and film in its new integrated marketing effort aimed at…
Advertising Week and OTA Summit coming this fall
Industry planners are gearing up events for 2010. Advertising Week, a panoply of digital marketing related events that…
ShopNBC launches mobile e-commerce site, iPhone app update
Home shopping network ShopNBC launched a mobile e-commerce site and a new version of its iPhone application on…
Tagged.com settles class action lawsuit
Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking…
24 Hour Fitness preps Olympic effort
Health club chain 24 Hour Fitness kicked off an integrated campaign to coincide with its sponsorship of the…