FYI Direct to launch campaign for FreeScore.com
FYI Direct is launching an integrated campaign for its FreeScore.com brand, a company that gives free credit scores…
The Weather Channel hires direct marketing veteran as CEO
The Weather Channel Companies (TWCC) has hired direct marketing veteran David Kenny as its new chairman and CEO,…
Twitter buys Web security company Dasient
Twitter has acquired a Web security startup company called Dasient, in a deal whose terms were not disclosed.…
Forrester: CMOs want more influence and better tech knowledge
Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to…
Adobe: Tablet users spend 54% more than smartphone shoppers
Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21%…
Neil Ashe joins Wal-mart as CEO of global e-commerce
Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company’s global e-commerce business.…
Bank of America initiates agency review
Bank of America is looking for a new agency to focus on the company’s brand positioning, a person…
SolutionSet MediaWhiz Partnership merges with D.L. Ryan Companies
Marketing services agency SolutionSet MediaWhiz Partnership merged with D.L. Ryan Companies, an independent promotions and digital marketing agency,…
Axe campaign has fans collaboratively write graphic novel online
Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called…
McKinney exec named director of retail and shopper marketing
North Carolina-based marketing agency McKinney named former VP and account director Jim Reath its director of retail and…