Levi’s taps Wunderman as first global digital agency
Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi’s brand after a review,…
Tate & Lyle launches b-to-b direct mail, email campaign
Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote…
Dunkin’ Donuts social giveaways urge customers to stay engaged
As part of its ongoing “Get Dunk’d” social media marketing program, Dunkin’ Donuts is launching promotions to get…
Q&A: Daniel Schotland, VP of client services, Experian CheetahMail
Daniel Schotland, VP of client services at Experian CheetahMail, discusses best practices for holiday email marketing. Q: What…
Political marketers gear up for the 2012 season with interactive direct mail tools
The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media…
Active Ride Shop bolsters email acquisition database
Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out…
Restaurants drive consumers to dine out with calculated email coupons
When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the…
Visa’s Facebook app lets users draft 10 friends for the Super Bowl
Visa teamed up with the National Football League (NFL) and digital agency AKQA to create a Facebook app…
HGTV kicks off ‘dream home’ digital marketing push
Scripps Networks kicked off a digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers…
Report: E-commerce sales up this holiday season
E-commerce sales hit $35.3 billion for the holiday season so far, up 15% compared with the same time…