Esurance launches integrated campaign
Car insurance company Esurance has launched an integrated ad campaign in conjunction with its agency Leo Burnett that…
Report: Navigational keywords dominate consumer searches
Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google’s…
GM drops Big Fuel as social media AOR
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR…
Zappos launches magalog iPad app
Online retailer Zappos.com has launched Zappos Now, a digital catalog and lifestyle magazine app that includes editorial content…
MMG Worldwide acquires Ypartnership, forms MMGY Global
Digital travel marketing company MMG Worldwide acquired Ypartnership, a travel research services company, both companies said Dec. 14.…
RichRelevance acquires Searchandise Commerce
RichRelevance, a San Francisco-based retail marketing services company, has acquired Searchandise Commerce, a Beverly, Mass.-based retail search marketing…
National Wildlife Federation names new direct marketing AOR
The National Wildlife Federation (NWF) tapped Chapman Cubine Adams and Hussey (CCAH) as its direct marketing agency of…
IBM to acquire DemandTec
IBM has agreed to acquire software company DemandTec for approximately $440 million in cash, the company said Dec.…
Study: Tablet owners turn to devices for holiday shopping
Eighty-seven percent of tablet owners will be using their device for holiday shopping this year and will spend…
Experian launches North American consulting practice
Marketing services firm Experian expanded its Global Consulting Practice, the company’s data and analysis consulting division, to serve…