ZenithOptimedia, GroupM soften global ad spend predictions
Media services companies ZenithOptimedia and WPP’s GroupM have softened their independent global ad spending predictions for 2012 in…
Q&A: Janine Popick, founder and CEO, VerticalResponse
Janine Popick, founder and CEO of VerticalResponse, discusses how small businesses are integrating email with social media and…
Anne Bologna tapped as MDC managing director
MDC Partners has named veteran marketing executive Anne Bologna managing director. Bologna will work from the company’s New…
New Hotmail inbox tools make it easier for users to hide marketing newsletters
According to Microsoft Corp., 75% of email messages that Hotmail users report as spam are actually legitimate email…
Q&A: Brian Giese, CEO of True Influence
Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the…
Q&A: Daniel Schotland, VP, client services at Experian CheetahMail
Daniel Schotland, VP, client services at Experian CheetahMail, discusses how retailers are preparing their email marketing programs for…
AllPosters.com masters deliverability with its Gmail users and bypasses spam folder
Client: AllPosters.com ?Vendor: Experian CheetahMail ?Outtake: Improve deliverability ?with Experian CheetahMail by cleaning its house file and ?making…
Q&A: Nick Heys, founder and CEO of EmailVision
Nick Heys, founder and CEO of EmailVision, discusses how email marketing is being used around the globe (the…
When disaster strikes, email supplies nonprofits with speedy response rates
When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to…
Real-world challenges for real-time marketers
The idea of real-time marketing is top of mind for many marketers these days, as consumers demand a…