Q&A: Patrick McLean, VP of digital marketing, Capital One
?Patrick McLean, VP of digital marketing, Capital One, discusses his company’s use of real-time marketing. Q: What does…
Email, social media: marriage or divorce?
For an example of social media and email marketing making beautiful music together, look no further than Rent…
Brand giveaways ignite email list growth
For Freshpair, an e-commerce company that sells women’s lingerie and men’s underwear, building an email list is an…
Q&A: Scott Olrich, chief marketing and sales officer, Responsys
Scott Olrich, chief marketing and sales officer at Responsys, discusses his company’s expansion into Germany and how email…
Q&A: Johannes Neuer, New York Public Library
Johannes Neuer, eCommunications Manager at The New York Public Library, discusses how the library uses triggered emails, how…
Marketers leverage Facebook for email ?acquisition and consumer engagement
Social media gets lots of buzz in marketing circles, but most marketers will admit that they haven’t been…
Q&A: Marc Haseltine, National Geographic Marketing Services
Marc Haseltine, Manager of Email Marketing at National Geographic Marketing Services, discusses email integration with social media, mobile…
Magazines rely on email for app services
Multititle publisher Bonnier Corp. is using email marketing to build relationships with customers who are subscribing to its…
Q&A: Tim Kopp, CMO of ExactTarget
Tim Kopp, CMO of ExactTarget, discusses how Twitter is being integrated with email, shares examples of multichannel marketing…
Sandwich shops compete for $5 lunch ?emphasizing health and value
Subway? Founded in 1965? More than 34,000 locations worldwide? Quiznos? Founded in 1987? Almost 4,000 locations worldwide? With…