FreshAddress acquires Return Path’s e-mail change of address business
FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path’s ECOA business…
Caribou Coffee debuts mobile coupon offer
Caribou Coffee Company is ringing up a new promotional strategy with a new partnership with mobile couponing firm…
Inbox Insider: Universal Studios uses theme park
In the spirit of Halloween, Universal Studios theme parks in Hollywood and Florida have transformed the park’s attractions…
Singer Direct debuts online media network
Singer Direct, a strategic business unit of the Omnicom Media Group, has formed an online ad network for…
FCC to address phone traffic payments
Federal Communications Commission Chairman Kevin Martin has proposed a change in the way mobile phone carriers pay to…
Inbox Insider: Geotargeting e-mail
Targeted e-mails are better than batch and blast. One way to target and make things more relevant is…
E-mail list rental may fall out of favor
Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to…
Gawker expands onto mobile Web with Quattro deal
Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various properties,…
Dave Lewis joins Message Systems as CMO
E-mail industry veteran Dave Lewis has joined e-mail messaging firm Message Systems at its new CMO. In his…
Adzilla.com closes behavioral targeting business
Media Post has reported that Adzilla.com is closing down its behavioral targeting business after the government has been…