NBC Universal partners with Appssavvy
NBC Universal has selected social media firm Appssavvy to exclusively run the advertising sales team for the NBC News…
Zinio pushes e-mail magazines as green reading
Online publishing firm Zinio has recently launched “The read green initiative,” a promotion aiming to build consumer awareness…
Inbox Insider: E-mail frequency, when it’s too much and when it’s not enough
Frequency is a big challenge for e-mail marketers. How often you should send an e-mail to get a…
Vans skates into mobile to form brand affinity
Lifestyle and skateboarding apparel brand Vans is entering the mobile space with text and mobile downloads. The apparel…
Shopping cart data returns sales
Operating an e-commerce store is not just about having products for sale on a Web site. Savvy online…
Nivea Lip Care asks social networkers to pucker up
German skin care company Beiersdorf is trying to corner the market on kisses. That’s right, kisses. The beauty…
MySpace opens music store
Social networking giant MySpace is taking on Apple’s iTunes with a new music downloading business. The new effort…
Mobile and online ad networks expand during Ad Week
Online giants Microsoft, Yahoo and AOL are taking advantage of Advertising Week in New York to release a…
Taschen’s book, A History of Advertising, a visual pleasure
Art book manufacturer Taschen has some great new advertising and design related titles including “A History of Advertising,”…
Best Buy targets women, Advertising Week panel
Think consumer electronics, think suburban moms? No? Well think again. Best Buy has found that a large part…