Spoiled for Choice, Challenged by Attribution: Answers
Recap: It’s budgeting time at Zoom Running, and Marketing VP Chris Brown wants to recalibrate where he’s spending…
A Day in the Life of Marketing
The diversity of roles that comprise the marketing discipline is as varied as the millions of companies that…
2015 Essential Guide to Omnichannel Marketing
Direct Marketing News is proud to present the 2015 Essential Guide to Omnichannel Marketing, our comprehensive supplement packed…
Top Attributes in Today’s Marketing Teams
The evolving marketing discipline requires a host of new skills and traits—as well as a plethora of those…
18 Chief Marketers Who Put the Excel In Excellent [eBook]
The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their…
Too Old to Be Digital?: Answers
Recap: Wowza Products CMO Paulo Gonzales, 53, and CIO Bev Wilson, 48, are digitally savvy and keenly aware…
Marketing Chatter: June 2015
See what our tweeps have been getting up to this month. Follow us @dmnews.
Fast Facts: June 2015
Some quick info to keep you up-to-date, including the percent of Americans who say they receive too many…
The Ever-Changing Role of the Chief Marketer
As marketing evolves, so does the role of the chief marketer. We asked the 2015 Marketing Hall of…
Monetizing Content Marketing
Content marketing done well leads to revenue by creating sales opportunities. But producing and serving quality content to…