The Ever-Changing Role of the Chief Marketer
As marketing evolves, so does the role of the chief marketer. We asked the 2015 Marketing Hall of…
Monetizing Content Marketing
Content marketing done well leads to revenue by creating sales opportunities. But producing and serving quality content to…
Fast Facts: May 2015
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a…
But We Did It This Way: Answers
Recap: CMO James Li and his entire team have reached their “we did it this way” limit in terms…
Marketing Chatter: May 2015
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
18 Chief Marketers Who Put the “Excel” in Excellent
The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their…
Campaign US Appoints Douglas Quenqua Editor-in-Chief
Campaign US, an online sister publication of Direct Marketing News that focuses primarily on creative excellence in advertising and marketing,…
Monetizing Marketing Data
Marketing is all about the data. The era when men went mad for skimpy focus groups and homey…
Delivered: Financial Services Mailers
What’s in our mailbox this month: financial services mailers. Some of these might receive an audit.
Marketing Chatter: April 2015
See what our tweeps have been getting up to this month. Follow us @dmnews.