Delivered: Sweepstakes Emails
What’s in our inbox this month: emails for sweepstakes. Some of these are instant winners.
Good Marketer, Bad Attitude: Answers
Recap: Jaden Waterman was hired a year ago to oversee email marketing. He’s doing a better job…
Fast Facts: April 2015
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV…
Amy Hoopes: 2015 Marketing Hall of Femme Honoree
Amy Hoopes is hardly a stranger to the celebration of outstanding women in traditionally male workplaces. Wente Vineyards…
Melissa Wallace: 2015 Marketing Hall of Femme Honoree
Throughout her nearly 20-year career in marketing, Melissa Wallace has attempted to accomplish one thing: do only what…
Ashley Johnston: 2015 Marketing Hall of Femme Honoree
Ashley Johnston’s answer of “everything” to our question about what trends she’s watching may seem like a cop-out,…
Mish Fletcher: 2015 Marketing Hall of Femme Honoree
As a yoga instructor, Mish Fletcher knows a lot about balance. And as the worldwide managing director, marketing…
Natasha Raja: 2015 Marketing Hall of Femme
Natasha Raja is a firm believer in following one’s passion. And if there’s one thing Raja is passionate…
Lucille Dehart: 2015 Marketing Hall of Femme Honoree
Here’s how garment industry veteran Lucille DeHart shook up the direct response TV world in her first months…
Yael Zheng: 2015 Marketing Hall of Femme Honoree
In making the case for Yael Zheng’s induction into the Marketing Hall of Femme, let’s do it Football…